I like a good healthy mix of video content for business – from 15 sec videos to 2-3 min max videos. 3 min would be my absolute max on a video. Some might say too long at 3… but again, it depends on the content. A 3 min video is going to be great for a business that holds an open house with events and speakers throughout the day, and customers are coming in, there’s food,

• 56% of brand respondents view online video as complimentary to TV/Cable ad buys
• Most are looking to increase brand engagement
• Most consider social sharing of clips/content a top campaign ROI metric
• Respondents look for the best targeting options when placing video ad buys

Have you decided you should be using video, or using video more frequently? As video itself becomes more mainstream & expected, the time to jump in is now.

Video is the fastest growing marketing medium, as no other medium has the ‘attention grabbing’ power as video does.  Today, video is not strictly limited to television commercials as video comes in a variety of forms and is accessible everywhere.  There are informational videos, television commercials, product demonstration videos, video spotlights, video newsletters, web advertising as video pre-roll or video banners, and social media integration just to name a few.  Incorporating video into your marketing is inexpensive, attractive and will soon become… expected.