I was setting up my LinkedIn profile this evening and ran into a snag. Caught my pants and ripped them. Originally set up my LinkedIn summary on the fly… quick… some good thought went into it, but needed refining. I set out tonight with MS Word and decided to polish it up a bit. Fully tell the story of how SugarFly Studios cam to be. Finished it up, checked it over several times, ready to post, copy, paste… red text on screen “You are 2000 characters over limit”. Like Ralphie in “A Christmas Story” uncoding the message from the The Little Orphan Annie Show, I replied “Son of a bitch!”
I posted another truncated version on the profile summary. But had the plan gone as I had intended… this is what you would have read:
Fresh out of college & recording school I found myself in Richmond, VA. Landed a job interning at a recording studio for Cracker. Couple weeks later, a fraternity brother lined up an interview with XL102 – Richmond’s classic rock station. Ironic that I had sent a demo tape while in college and tried unsuccessfully to get a foot in the door, but here I was about to make a move that would light a fire. I took the match and struck it. Started off once again as an intern, with a regular role on their morning show – The Jeff & Jeff Show. After a year, that position became a paid regular role, and a new title of “Producer”. Oh the things you learn in radio… the great “theater of the mind” – the world of possibilities – the importance of sound. Working side by side with two extremely talented individuals, I learned how to create interesting, compelling, humorous bits/skits/copy. In my 4 years at XL, we were 4 years voted “Best Morning Show in Virginia”. I was growing but corporate radio was shrinking. My wife and I decided we wanted to start a family, live closer to the beach (hard to surf when you’re an hour from the closest beach), and explore new career opportunities.
That opportunity arose at WBOC-TV – Delmarva’s News Leader. I was interviewed and hired for a job that didn’t exist – creativity and ambition finds jobs. Sales. I’d never sold anything, but I again learned from the masters. I dove into books by Jeffrey Gitomer, Chris Lytle, Harvey Mackay, Napoleon Hill, Earl Nightengale, and Roy H Williams (The Wizard of Ads) just to name a few. I also had a great mentor in Fred Krug. Fred taught me how to apply what I knew from radio and transition it to TV. I sold ideas – ideas on how businesses could effectively tell unique stories about themselves and gain results through broadcast TV. In 11 years at WBOC and FOX 21, I have personally written and helped produce over 500 television commercials for clients in construction, automotive, finance, retail, medical, hospitality, virtually any business/government/corporate institution that comes to mind. NTR revenue was also growth sector for me while here – finding ways to partner businesses with WBOC in ways that were very profitable for the station, yet delivered an outstanding return on investment to those businesses. In those 11 years, I personally delivered upwards of $10 million in revenue – in market #144.
A consummate marketing professional and always keeping my fingers on the pulse that is marketing and advertising, I realized in 2009 that there were additional opportunities with video for businesses that were not being met. Having been bitten by Entrepreneurial Spirit with my wife’s bakery, I decided to form another company called “SugarFly Studios”. SugarFly’s mission was to tell those longer stories (beyond the :30 second spot); those stories became lots of fun to produce. Hotels, restaurants, small businesses, colleges & universities, corporations, government agencies wanted video that they could use in variety of fashions – websites, social media channels, YouTube channels, blogs, video newsletters, product demonstrations, in house videos, the list was endless. What started as a side business eventually made its way to a full time business and in November of 2011, I departed my career in broadcast TV to focus my efforts as President & CEO of SugarFly Studios.
SugarFly Studios is a unique approach to video production in that our videographers are first and foremost, professional photographers. They shoot differently, they look at scenes differently, and they light differently, the end result – amazing. We create the perfect partnership. With my knowledge of marketing & advertising, copywriting & creative ideas and their knowledge of beautiful photography and video, our finished products resemble short Hollywood films. Or as we simply say… “Sweet!”