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Nanticoke Memorial Hospital is located in Seaford, DE – and as part of their imaging and branding campaigns throughout 2013 have decided to start developing more “content-based” videos to showcase on their website & their YouTube channel.
Last month, Nanticoke’s marketing department decided to create a series of Orthopedic topics and to have them filmed – spotlighting 3 of their doctors. These videos turned out amazingly well. Doctors can be difficult to work for 2 reasons – they get behind in their day with patients which makes filming them (when you get them) somewhat of a rush job (as they only have limited time before their next patient) & they generally don’t understand video production – the concept – the process – the little things. These doctors… did phenomenal. And it shows.